aim’n is launching its new Outdoor Collection, marking a significant step into the outdoor category. Created by women, for women, the collection aims to fill a major gap in the market by offering high-performance outdoor clothing designed specifically for the female body.

While traditional outdoor brands often prioritise function at the expense of fit, aim’n puts the female form at the centre. Women shouldn’t have to compromise between freedom of movement, weather protection and style. Throughout the design process, comfort has been a top priority, rooted in the belief that comfortable clothing is fundamental to enabling individuals to express their true selves in every situation.

The collection introduces an innovative new three-layer fabric that is both windproof and waterproof. Unlike traditional shell fabrics, the material features built-in stretch, allowing greater freedom of movement. The garments are durable and highly breathable, while a neutral Scandinavian colour palette makes them equally suited to demanding mountain hikes and everyday walks in the city.

At the heart of the collection is a deep love of nature, driven by a personal vision.

“Nature has always been the place where I feel most alive. It’s where I go to recharge, reset and reconnect with myself. Creating this Outdoor Collection was inspired by my love of nature and living life outdoors – through every season,” says Tekla Acs, founder of aim’n.

The collection offers a wide range of pieces designed for life outdoors, with everything needed to create a complete outdoor outfit. The assortment ranges from technical shell garments to warming layers.

• Complete system: Includes shell garments, outdoor pants, fleece jackets, technical jackets, as well as outdoor boots and rubber boots.

• Premium quality and advanced materials: Windproof and waterproof fabrics with high breathability, durable finishes and long-lasting performance.

• Three-layer stretch: An innovative fabric that moves with the body, combining a feminine fit with a high level of comfort.

• Versatile design: Pieces created to transition seamlessly between different environments, from nature and hiking trails to an active everyday life in the city.

• Classics reimagined: aim’n’s bestselling pile and fleece jackets return in completely new styles and silhouettes.

• Colour palette: A nature-inspired, neutral Scandinavian colour palette.

The collection launches on 25 August 2026 online at aimn.se and in aim’n stores and will be available in sizes XS–XL.