aim'n opens new concept store in Oslo

Continues their global physical expansion

The Swedish activewear brand aim'n continues its physical expansion with a new permanent store in Oslo, Norway. The store, which will open in October 2024, will be the first aim’n concept store in Norway and the fifth aim’n concept store globally.

- We believe in being close to our customers, and we are very proud to finally open a permanent store in Oslo. Nedre Slottsgate is an inspiring environment with an attractive location that suits our brand perfectly. We look forward to welcoming our customers in Oslo and continuing to inspire an active lifestyle both digitally and physically, says Tekla Acs, co-founder and creative director at aim'n.

The new aim’n store in Oslo is located at Stortorvet 7 at Nedre Slottsgate 26, a stone's throw from Karl Johans gate. The space spans over two levels and is approx. 300 square meters. aim'n takes over the space on August 1st and plan to officially open the new concept store at the beginning of October 2024.

KLP Eiendom is one of the Nordic region's largest real estate companies and acquired Stortorvet 7 in 2024. Property manager Carl Christian Petersen is happy about the new opening of Aim'n.

- Stortorvet 7 is a well-known address in Oslo with a lot of history in its walls. With its particularly good location, and with exciting concepts such as aim'n, I am confident that the S7 brand will be lifted further, says Carl Christian Petersen.

aim'n is a Swedish brand founded in 2013 by childhood friends Tekla Acs and Helen Van with the goal of inspiring women around the world to an active lifestyle. With a strong focus on innovative and multifunctional styles that combine fashion and function, aim'n has become a market leader in the training industry with customers in over 150 countries. aim’n currently has physical stores in Halmstad, Stockholm, Gothenburg and Mount Maunganui, New Zealand.

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